Google will be investing $10 million in green startups, the company writes on its Google.org blog today. The company is specifically looking to invest in companies in the “green” transportation industry (e.g. hybrid, electric cars).

Today, Google.org has issued a request for investment proposals (RFP) to the tune of $10 million in order to advance sustainable transportation solutions. We are inviting entrepreneurs and companies to show us their best ideas on how they can contribute to this important cause. We need catalytic investments to support technologies, products and services that are critical to accelerating plug-in vehicle commercialization. That is why we have structured this RFP to offer investment dollars to for-profit companies to promote social and environmental change. The severity of global warming requires solutions from NGOs, governments, individuals and (very importantly) the private sector. We have already made $1 million in grants to a group of outstanding non-profit organizations, and want to expand our impact by spurring innovation in the private sector. While $10 million is a fraction of the total investment needed to transform our transportation sector, we hope this RFP will help catalyze a broader response. We need the automakers to bring these cars to market, but plug-in vehicles also need an entire ecosystem of companies to flourish.