It’s not been easy for the United States this year, but at least there is one positive aspect of the country’s weak currency: Because the US Dollar is at a low, exporters find themselves in a better situation than before. This includes major film studios from the US as well as movie production companies and independent producers. All of them see their sales soaring in Europe due to the favorable USD/EUR exchange rate. Additionally, these companies usually fund their movie projects in USD but then sell them overseas for EUR, GBP and other currently strong currencies, which means they might even be able to rake in a premium. However, higher profits due to currency exchange rates are everything but sustainable, so demand must always be driven by quality of the movies being thrown onto the market rather than their price. Quality of content will always remain king.