I’m considering buying a new cell phone this year, so I was doing a little research. I found interesting news on Samsung. The Korean electronics maker has quietly surpassed Motorola to become the No. 2 seller of mobile phones. In this year’s second quarter Samsung shipped 37.4 million devices, Motorola shipped 35.5 million. As said, the company “quietly” achieved this milestone (it didn’t even issue a press release). This leads me to the conclusion that Samsung is up to much greater achievements. Samsung’s telecom chief Gee Sun Choi said Samsung was going to catch up with market leader Nokia, which sold 100 million mobile phones Q2 2007. If Samsung is serious about achieving this goal, and I’m sure it is, the company must get into the Chinese mass market, but China is a highly competitive market where Nokia and Motorola are still the market leaders and where lots of local brands have gained the trust of Chinese consumers.
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